{"id":217,"date":"2025-08-22T10:28:00","date_gmt":"2025-08-22T14:28:00","guid":{"rendered":"https:\/\/carleton.ca\/socialmedia\/?page_id=217"},"modified":"2025-08-22T10:39:43","modified_gmt":"2025-08-22T14:39:43","slug":"content-and-engagement","status":"publish","type":"page","link":"https:\/\/carleton.ca\/socialmedia\/guidelines\/content-and-engagement\/","title":{"rendered":"6. Content and Engagement"},"content":{"rendered":"\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-5xl  md:space-y-10 cu-prose-first-last\">\n\n            <div class=\"cu-textmedia flex flex-col lg:flex-row mx-auto gap-6 md:gap-10 my-6 md:my-12 first:mt-0 max-w-5xl\">\n        <div class=\"justify-start cu-textmedia-content cu-prose-first-last\" style=\"flex: 0 0 100%;\">\n            <header class=\"font-light prose-xl cu-pageheader md:prose-2xl cu-component-updated cu-prose-first-last\">\n                                    <h1 class=\"cu-prose-first-last font-semibold !mt-2 mb-4 md:mb-6 relative after:absolute after:h-px after:bottom-0 after:bg-cu-red after:left-px text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] pb-5 after:w-10 text-cu-black-700 not-prose\">\n                        6. Content and Engagement\n                    <\/h1>\n                \n                                \n                            <\/header>\n\n                    <\/div>\n\n            <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<p>Your content should be engaging and relevant. Your posts should be of interest to your audience. This may include, but not limited to:<\/p>\n\n\n\n<p>Sharing or retweeting other posts or articles that are relevant to your audience and appropriate to the university reputation. Shared content should always be from trusted and authenticated accounts.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stories, news, videos and photos.<\/li>\n\n\n\n<li>Announcements or reviews.<\/li>\n\n\n\n<li>Internal notices if your account is focused on an internal audience:<\/li>\n\n\n\n<li>Engaging your audience:<ul><li>General welcomes.<\/li><\/ul><ul><li>Asks to share photos, stories, campus experiences.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Good luck messages.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Sharing or retweeting other posts or articles that are relevant to your audience and appropriate to the university reputation. Shared content should always be from trusted and authenticated accounts.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your content should be engaging and relevant. Your posts should be of interest to your audience. This may include, but not limited to: Sharing or retweeting other posts or articles that are relevant to your audience and appropriate to the university reputation. Shared content should always be from trusted and authenticated accounts.<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":209,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_cu_dining_location_slug":"","footnotes":"","_links_to":"","_links_to_target":""},"cu_page_type":[],"class_list":["post-217","page","type-page","status-publish","hentry"],"acf":{"cu_post_thumbnail":""},"_links":{"self":[{"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/pages\/217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/comments?post=217"}],"version-history":[{"count":3,"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/pages\/217\/revisions"}],"predecessor-version":[{"id":258,"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/pages\/217\/revisions\/258"}],"up":[{"embeddable":true,"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/pages\/209"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/media?parent=217"}],"wp:term":[{"taxonomy":"cu_page_type","embeddable":true,"href":"https:\/\/carleton.ca\/socialmedia\/wp-json\/wp\/v2\/cu_page_type?post=217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}