Past Event! Note: this event has already taken place.

SE Speaker Series: Marketing Green Energy

March 30, 2023 at 5:30 PM to 7:00 PM

Location:202 Tory Building
Audience:Current Students
Key Contact:Christine May
Contact Phone:613-520-2600 x6789

Peter Melanson will discuss the production and distribution of green energy still comes at a premium as compared to traditional energy products.  Moreover, the corporate sector continues to be amongst the largest emitters on the planet.  In these times of economic uncertainty, how do we fulfill our pledges to society when the cost to corporations is seemingly prohibitive, and partially responsible for diluting earnings, profit and shareholder value?

Speaker Biography

Peter Melanson brang more than 30 years’ experience in sales management, operations and marketing to his role as Chief Executive Officer, Bullfrog Power. With a track record of accelerating growth, introducing game-changing market innovations, and building and scaling strong teams, Peter is a results-driven, high-integrity leader.

As a SVP Sales for Canada Post Corporation (CPC), Peter was responsible for the entire CPC national sales force, driving revenues of more than $4 billion annually. From 2000 to 2003, as the first CEO of ePost, a joint venture of CPC, Telus and BMO, and the world’s first “electronic post office”, Peter led the successful market introduction of earth-friendly paperless bill and statement delivery, earning the company a CATA award for private sector innovation. With more than 7 million subscribers, ePost is now the Canadian market leader in bill consolidation. Earlier in his career, Peter held senior executive positions with SHL Systemhouse and Digital Equipment Corporation, managing global postal services.

Peter is the First Past President of the Duke of Edinburgh Awards in Canada, with 13 years of service with the organization in various capacities. His community service was recognized by HRH Prince Edward in 2012 with a Queen’s Diamond Jubilee Medal for volunteerism. Peter graduated with a Bachelor of Commerce from Mount Allison University in 1981.