Carleton’s new home page is live after a three-week preview.
Carleton.ca is a critical tool for recruiting top students, faculty and staff members. It plays a central role in enhancing the university’s reputation and developing community partnerships of all kinds.
After four years, the home page has been given a fresh new look for more than 100,000 visitors each month.The Department of University Communications and the Web Services team in Information Technology Services collaborated to develop an engaging online home for Carleton – one that incorporated research into user behaviour, best practices and web trends.
Key goals of the website redesign include increasing visitors and boosting their experience as they explore Carleton’s amazing people, superb teaching and innovative research. The new home page continues to be fast, reliable, mobile friendly and complies with the Accessibility for Ontarians with Disabilities Act while providing easier navigation to key information and plenty of space for photos, videos and new storytelling content.
Brighter with a New Search
One of the first things you’ll notice is that it is brighter. The large search bar is smaller and has been moved from the centre of the page to the top right, providing more flexibility for images.
Links Moved to ‘Jump to’ Drop Down Menu
Home page content is also easier to view with the removal of tabs; no clicking required.
New Content Sections
The university has added other features, including a video section, curated events to showcase the best of what’s happening at Carleton and social media integration.
The result is a compelling home page that will serve Carleton well in the next few years.