{"id":16811,"date":"2022-01-26T16:21:52","date_gmt":"2022-01-26T21:21:52","guid":{"rendered":"https:\/\/carleton.ca\/webservices\/?p=16811"},"modified":"2024-06-08T09:43:35","modified_gmt":"2024-06-08T13:43:35","slug":"up-your-web-metrics-game-with-free-google-analytics-workshops","status":"publish","type":"post","link":"https:\/\/carleton.ca\/webservices\/2022\/up-your-web-metrics-game-with-free-google-analytics-workshops\/","title":{"rendered":"Up Your Web Metrics Game with Free Google Analytics Workshops"},"content":{"rendered":"\n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-5xl  md:space-y-10 cu-prose-first-last\">\n\n            <div class=\"cu-textmedia flex flex-col lg:flex-row mx-auto gap-6 md:gap-10 my-6 md:my-12 first:mt-0 max-w-5xl\">\n        <div class=\"justify-start cu-textmedia-content cu-prose-first-last\" style=\"flex: 0 0 100%;\">\n            <header class=\"font-light prose-xl cu-pageheader md:prose-2xl cu-component-updated cu-prose-first-last\">\n                                    <h1 class=\"cu-prose-first-last font-semibold !mt-2 mb-4 md:mb-6 relative after:absolute after:h-px after:bottom-0 after:bg-cu-red after:left-px text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] pb-5 after:w-10 text-cu-black-700 not-prose\">\n                        Up Your Web Metrics Game with Free Google Analytics Workshops\n                    <\/h1>\n                \n                                \n                            <\/header>\n\n                    <\/div>\n\n            <\/div>\n\n    <\/div>\n<\/section>\n\n<p>If you maintain a Carleton website, you\u2019re probably curious about how visitors to your site see and interact with your web content. Web Services recommends Google Analytics for this purpose, because it\u2019s simply the best tool to measure and learn about your site\u2019s traffic.<\/p>\n\n\n\n<p>But Google Analytics can be daunting for those new to it. Many people find it hard to understand some of the basic concepts and terms used. For example, what is the difference between a <em>session <\/em>and a <em>pageview? <\/em>What is a <em>metric,<\/em> even? And how is it related to a <em>dimension?<\/em><\/p>\n\n\n\n<p>For many years, Web Services offered in-person workshops to help new Google Analytics users understand the platform. We loved delivering these workshops, but the COVID-19 pandemic temporarily put an end to them. We hope to one day start offering them again once we can all return to campus.<\/p>\n\n\n\n<p>In the meantime, there are free digital options that can help you get started. <a href=\"https:\/\/analytics.google.com\/analytics\/academy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics Academy<\/a> is a free platform, offered by Google, that can teach you about these great web measurement tools. There are four modules related to Google Analytics you can enroll in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics for Beginners<\/li>\n\n\n\n<li>Advanced Google Analytics<\/li>\n\n\n\n<li>Google Analytics for Power Users<\/li>\n\n\n\n<li>Getting Started with Google Analytics 360<\/li>\n<\/ul>\n\n\n\n<p>What if you fall somewhere between a Google Analytics <em>beginner<\/em> and <em>power user<\/em>? You\u2019re able to tailor your learning to your skill level by starting with the module you\u2019re most comfortable with. No need to start at the beginning \u2013 feel free to jump into whichever module makes the most sense to you.<\/p>\n\n\n\n<p>There are also modules about two other important analytical tools from Google, Data Studio and Tag Manager.<\/p>\n\n\n\n<p><a href=\"https:\/\/analytics.google.com\/analytics\/academy\/\" target=\"_blank\" rel=\"noopener noreferrer\">These modules are free for<\/a> anyone with access to Google Analytics. Don\u2019t have access? Learn how to <a href=\"https:\/\/carleton.ca\/webservices\/2021\/get-added-to-google-analytics-with-your-carleton-email-address\/\">get added to Google Analytics<\/a> with your Carleton email address.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you maintain a Carleton website, you\u2019re probably curious about how visitors to your site see and interact with your web content. Web Services recommends Google Analytics for this purpose, because it\u2019s simply the best tool to measure and learn about your site\u2019s traffic. But Google Analytics can be daunting for those new to it. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[369],"tags":[],"class_list":["post-16811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carleton-cms"],"acf":{"cu_post_thumbnail":""},"_links":{"self":[{"href":"https:\/\/carleton.ca\/webservices\/wp-json\/wp\/v2\/posts\/16811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carleton.ca\/webservices\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carleton.ca\/webservices\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carleton.ca\/webservices\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/carleton.ca\/webservices\/wp-json\/wp\/v2\/comments?post=16811"}],"version-history":[{"count":0,"href":"https:\/\/carleton.ca\/webservices\/wp-json\/wp\/v2\/posts\/16811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carleton.ca\/webservices\/wp-json\/wp\/v2\/media\/16815"}],"wp:attachment":[{"href":"https:\/\/carleton.ca\/webservices\/wp-json\/wp\/v2\/media?parent=16811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carleton.ca\/webservices\/wp-json\/wp\/v2\/categories?post=16811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carleton.ca\/webservices\/wp-json\/wp\/v2\/tags?post=16811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}