- It is a recruitment tool: students who find Carleton’s sites to be accessible may well decide to come here
- It therefore provides a competitive edge: if the above is true, then it places Carleton above other institutions in terms of recruitment
- Accessibility provides enhanced public image for your brand
- Increased accessibility to web content provides civil legal cover for Carleton – institutions and businesses are sued for having inaccessible content.
- Additionally, it helps Carleton meet its legal obligations under the Access for Ontarians with Disabilities Act (2005) (AODA)
- In more technical terms, the way content is made more accessible (for example, creating sub-headings to group content within a page) also happens to make web pages more appealing to Google.
- making a site more accessible for someone with a disability makes it more accessible to everyone!
- the prime reason to make websites as accessible as possible is that it is the right thing to do!
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