{"id":17179,"date":"2022-03-17T14:44:20","date_gmt":"2022-03-17T18:44:20","guid":{"rendered":"https:\/\/carleton.ca\/webworkshops\/?page_id=17179"},"modified":"2022-04-14T11:33:55","modified_gmt":"2022-04-14T15:33:55","slug":"module-3-do-a-content-audit","status":"publish","type":"page","link":"https:\/\/carleton.ca\/webworkshops\/website-review-training\/module-3-do-a-content-audit\/","title":{"rendered":"Module 3: Do a content audit"},"content":{"rendered":"<h2>Learning Outcomes<\/h2>\n<p>By the end of this module, you will:<\/p>\n<ul>\n<li>Have an idea of how much content your website holds<\/li>\n<li>Identify your most important pages<\/li>\n<\/ul>\n<p>Estimated time to complete: 15 minutes<\/p>\n<h2>Module<\/h2>\n<p>As the last module showed, content is an important part in fulfilling your website\u2019s purpose. While it\u2019s probably out of the scope of a site review to go through every word on your website, there are some high-level review tasks that can help you clean up your site\u2019s content.<\/p>\n<p>In the back end of your website, check how much content you actually have. Websites can easily grow quite large and sometimes older pages push out newer pages in search. Also, the more content you have, the more work it is to manage. There may be some old pages or posts that you can delete.<\/p>\n<p>To do this, go to the back-end of your website and hover over a content type (such as pages) in the side menu and click \u201cAll [content type]\u201d<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-17180 size-full aligncenter\" src=\"https:\/\/carleton.ca\/webworkshops\/wp-content\/uploads\/Content-Audit-number-of-pages.png\" alt=\"\" width=\"1624\" height=\"228\" srcset=\"https:\/\/carleton.ca\/webworkshops\/wp-content\/uploads\/Content-Audit-number-of-pages.png 1624w, https:\/\/carleton.ca\/webworkshops\/wp-content\/uploads\/Content-Audit-number-of-pages-240x34.png 240w, https:\/\/carleton.ca\/webworkshops\/wp-content\/uploads\/Content-Audit-number-of-pages-400x56.png 400w, https:\/\/carleton.ca\/webworkshops\/wp-content\/uploads\/Content-Audit-number-of-pages-160x22.png 160w, https:\/\/carleton.ca\/webworkshops\/wp-content\/uploads\/Content-Audit-number-of-pages-768x108.png 768w, https:\/\/carleton.ca\/webworkshops\/wp-content\/uploads\/Content-Audit-number-of-pages-1536x216.png 1536w, https:\/\/carleton.ca\/webworkshops\/wp-content\/uploads\/Content-Audit-number-of-pages-360x51.png 360w, https:\/\/carleton.ca\/webworkshops\/wp-content\/uploads\/Content-Audit-number-of-pages-200x28.png 200w\" sizes=\"(max-width: 1624px) 100vw, 1624px\" \/><\/p>\n<p>From here, you can get an idea of how much content you have on your site. While there is no one-size-fits-all approach to exactly how much content (for example, pages) is just right, it\u2019s a good idea to have both enough pages to house all your content comfortably (you don\u2019t want unnecessarily long pages) and little enough content that users aren\u2019t lost in. Use your best judgment (and maybe that of a few coworkers) to determine if you have too much or too little content.<\/p>\n<p>Another step to managing your content is to delete any test pages or pages that are blank. These can build up as a site gets older and deleting them every once in a while can help clean up your site. Remember to repeat this process for news posts, events, people, etc.<\/p>\n<h2><a id=\"module3video\"><\/a>Video Tutorial<\/h2>\n<div class=\"content__video\"><iframe loading=\"lazy\" title=\"Module 3: Do a content audit\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/juYFOclcCio?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h3>Transcript<\/h3>\n<div class=\"slideme\"><dl class=\"slideme__list\"><dt class=\"slideme__term\"><a href=\"#slideme-module-3-do-a-content-audit\" aria-expanded=\"false\" aria-controls=\"slideme-module-3-do-a-content-audit\" class=\"slideme__heading slideme__trigger\">Module 3: Do a content audit<\/a><\/dt><dd class=\"slideme__description\" id=\"slideme-module-3-do-a-content-audit\" aria-hidden=\"true\"><p><\/p>\n<p><span style=\"font-weight: 400;\">Hello and welcome to Module 3 of our Website Review Training. This module focuses on doing a content audit of your website. While it\u2019s out of our scope to review every word and image on your website, there are some high level tasks we can cover to help clean up your site\u2019s content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can start by checking how much content you actually have on your website. To do this, choose a content type in the side menu and click on \u201cAll\u201d. Once you\u2019re looking at your content, try to identify pages you can delete, such as test pages or outdated content. Refreshing or deleting old content is good for SEO as it shows search engines that your content is continuously updated or cleared out, meaning more relevant content for the user. As well, the less content you have, the less work it is to manage your site!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is no one-size-fits-all approach to how much content you should have, but consider where pages should be merged together (if they\u2019re too short), or split apart (if they\u2019re too long).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember to repeat this process for other content types, such as news posts, events, orpeople.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Move onto the Take Action activity to identify some key pages and get rid of outdated content, if you haven\u2019t already done so.<\/span><\/p>\n<p><\/p><\/dd><dl><\/div>\n<h2>Take Action<\/h2>\n<p>Write down the titles of some pages you consider to be vital to your website\u2019s purpose. To help you do this, try to match up your list of website goals to pages that fulfill these goals. This list will be useful for the next step: taking a look at your analytics.<\/p>\n<p>If you have not already done so, delete your blank and test pages. You can also set criteria for deleting outdated content (ex. any post older than 3 years can be removed).<\/p>\n\n<div class=\"u-center-text\">\n\t<p>\n\t\t<a class=\"button__red button__red--solid\" href=\"https:\/\/carleton.ca\/webworkshops\/website-review-training\/module-4-look-at-your-analytics\/\"  rel=\"noopener noreferrer\">Next: Module 4<\/a>\n\t<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Learning Outcomes By the end of this module, you will: Have an idea of how much content your website holds Identify your most important pages Estimated time to complete: 15 minutes Module As the last module showed, content is an important part in fulfilling your website\u2019s purpose. While it\u2019s probably out of the scope of [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"parent":17161,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Module 3: Do a content audit - Web Workshops<\/title>\n<meta name=\"description\" content=\"Learning Outcomes By the end of this module, you will: Have an idea of how much content your website holds Identify your most important pages Estimated\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carleton.ca\/webworkshops\/website-review-training\/module-3-do-a-content-audit\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/carleton.ca\/webworkshops\/website-review-training\/module-3-do-a-content-audit\/\",\"url\":\"https:\/\/carleton.ca\/webworkshops\/website-review-training\/module-3-do-a-content-audit\/\",\"name\":\"Module 3: Do a content audit - 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