{"id":6923,"date":"2019-05-06T15:49:50","date_gmt":"2019-05-06T19:49:50","guid":{"rendered":"https:\/\/carleton.ca\/webworkshops\/?page_id=6923"},"modified":"2019-05-10T10:06:55","modified_gmt":"2019-05-10T14:06:55","slug":"seo-factor-2-keywords","status":"publish","type":"page","link":"https:\/\/carleton.ca\/webworkshops\/get-found-on-google-seo-workshop\/seo-factor-2-keywords\/","title":{"rendered":"SEO Factor #2: Keywords"},"content":{"rendered":"<h2>Why keywords are important<\/h2>\n<p>Search engines basically \u201ccrawl\u201d your website\u2019s content and evaluate whether that content is relevant to what the searcher is looking for.<\/p>\n<h2>Singular Keywords vs Long tail<\/h2>\n<p>Think like your visitor. What would they actually type in? And what would they\u00a0<em>ask\u00a0<\/em>for? (Voice search is becoming more popular \u2013 e.g., personal assistants).<\/p>\n<ul>\n<li>Research vs. Research at Carleton<\/li>\n<li>Short or singular keywords are one word. Long tail keywords are key phrases made up of 3-5 words.<\/li>\n<li>Long tail keywords are more targeted which means it will likely bring in a more relevant visitor (higher conversion rate)<\/li>\n<li>Long tail &#8211; less overall traffic but traffic is more relevant<\/li>\n<\/ul>\n<h2>Where to put Keywords<\/h2>\n<ul>\n<li>Page title (title has the most weight when it comes to SEO)<\/li>\n<li>Header tags (H2, H3, etc.)<\/li>\n<li>First paragraph<\/li>\n<li>Throughout your content: Mention keywords a few times. But don\u2019t get carried away, write naturally using keywords where it makes sense.<\/li>\n<li>Anchor text for links<\/li>\n<li>Alt tags of images<\/li>\n<li>URL<\/li>\n<li>Meta description (use YOAST)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Why keywords are important Search engines basically \u201ccrawl\u201d your website\u2019s content and evaluate whether that content is relevant to what the searcher is looking for. Singular Keywords vs Long tail Think like your visitor. What would they actually type in? And what would they\u00a0ask\u00a0for? (Voice search is becoming more popular \u2013 e.g., personal assistants). Research [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":6980,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Factor #2: Keywords - Web Workshops<\/title>\n<meta name=\"description\" content=\"Why keywords are important Search engines basically \u201ccrawl\u201d your website\u2019s content and evaluate whether that content is relevant to what the searcher is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carleton.ca\/webworkshops\/get-found-on-google-seo-workshop\/seo-factor-2-keywords\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/carleton.ca\/webworkshops\/get-found-on-google-seo-workshop\/seo-factor-2-keywords\/\",\"url\":\"https:\/\/carleton.ca\/webworkshops\/get-found-on-google-seo-workshop\/seo-factor-2-keywords\/\",\"name\":\"SEO Factor #2: Keywords - Web Workshops\",\"isPartOf\":{\"@id\":\"https:\/\/carleton.ca\/webworkshops\/#website\"},\"datePublished\":\"2019-05-06T19:49:50+00:00\",\"dateModified\":\"2019-05-10T14:06:55+00:00\",\"description\":\"Why keywords are important Search engines basically \u201ccrawl\u201d your website\u2019s content and evaluate whether that content is relevant to what the searcher is\",\"breadcrumb\":{\"@id\":\"https:\/\/carleton.ca\/webworkshops\/get-found-on-google-seo-workshop\/seo-factor-2-keywords\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/carleton.ca\/webworkshops\/get-found-on-google-seo-workshop\/seo-factor-2-keywords\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/carleton.ca\/webworkshops\/get-found-on-google-seo-workshop\/seo-factor-2-keywords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/carleton.ca\/webworkshops\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get Found on Google! 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