Lead-to-Win Accelerator and the Canada-India Centre at Carleton University jointly operate the Canada-India Acceleration Program (CIAP). The program provides training and “soft landing” opportunities to young technology start-ups in Canada. The initiative is in support of Lead to Win’s “Going Global” approach that encourages new start-ups to start selling in global markets from inception.
The program has two distinct phases: (1) Training Phase, (2) “Soft Landing” Phase.
Training phase: During the first phase, start-ups are required to attend a training program that brings together experts from both countries to provide information on:
■ Market opportunities and challenges
■ Rules and regulations for various sectors
■ Potential “go to market” strategies
■ Cultural and consumer behavior
“Soft landing” Phase: Once start-ups have successfully completed the first phase, they are then selected for the second phase. The selection depends on start-ups’ readiness for the foreign market as judged by a group of experts. Once selected, companies are offered a position at one of six partner incubators’ facilities in India. The following services are offered during this phase:
■ customer linkages
■ beta prototype testing
■ mentoring by industry experts
■ corporate connects by leveraging host incubator’s networks
Who should apply
An existing technology start-up that has already developed a prototype with some initial validation from the market. Company’s founder(s) must exhibit a strong desire to access global markets through a well-through out scale-up strategy.