If You Don’t Have a Story, You Don’t Have a Business
The company with the best story wins.
This presentation is about the power of Storytelling. The smartest, most effective marketers in the world use storytelling to persuade. We are all hard-wired to love stories, and every product and service has a compelling story to tell. This talk helps your audience understand how to build stories and gives them the tools to start using storytelling in their own businesses. This presentation includes:
- How storytelling can add immediate value to your product/service.
- How to harvest stories from your company/organization and your customers.
- How storytelling can communicate intangible qualities like trust, confidence and security.
- How stories can launch new products and maintain mature brands.
- How storytelling creates intense customer loyalty.
- Why the best storytellers are the best listeners.
- Why storytelling is one of the most cost-effective strategies in marketing.
This presentation also includes powerful examples of Canadian and international marketing campaigns that used storytelling in surprising and enormously effective ways.
Date: February 19th
Time: 2:00 pm – 4:00 pm
Format: One hour talk + Q&A with Terry
Location: 2200 Richcraft Building at Carleton University
About The Presenter
Terry began his career as Copy Chief for FM108 Radio in Burlington, Ontario, where he discovered that with meticulous planning and attention to detail, you can still fall flat on your face. With that learning, he went on to become an award-winning copywriter for Toronto advertising agencies Campbell-Ewald, Doyle Dane Bernbach and Chiat/Day. He created campaigns for many of the top brands in the country, including Labatt, Molson, Pepsi USA, Goodyear Tires, Tim Hortons, Volkswagen, Nissan and the Hudson’s Bay Company.
Terry has won a few hundred national and international awards for his writing and directing, and has worked with such notable actors as Alec Baldwin, Ellen DeGeneres, Kiefer Sutherland, Bob Newhart, Martin Short and Drew Carey. He even managed to create an advertising campaign for a group of nuns. (Good story there).
When he’s not creating advertising, he’s talking about it as the host of the award-winning CBC Radio One/Sirius Satellite/WBEZ Chicago radio show, Under The Influence, which is the follow-up to the hit series, The Age of Persuasion. The New York Radio Festivals awarded his show the Grand Prize as Best Radio Program in 2011 and again in 2012, and iTunes chose it as “Best New Podcast of 2011” and one of the Best Podcasts of 2015.
For more information about Terry, please view his website.
Unfortunately, this event has now passed, and registration is consequently closed.