Why has the Zika outbreak received so much international attention in the media? What do we know about the level of risk, the infectiousness of the illness, and the severity of the consequences? Not a lot actually. In their article in Policy Options, Rainford and Greenberg discuss the communication of risk associated with an emerging infectious disease, the gap in empirical risk assessment and risk perceptions, and why Zika is receiving so much attention.
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Zika: Communicating Risk Under Uncertainty