Chris is the founding partner and Creative Director of Fineline Perspectives, an end-to-end marketing and communications agency for multifamily developers and operators. He believes that to optimize multifamily occupancy (whether during initial lease-up or when stabilized), your marketing platform must be able to predictably generate and control the flow of qualified customers to your apartments and also allow prospects to tour them from anywhere. Chris’s ability to think creatively combined with his highly technical experience in the world of multifamily marketing has been the driving force behind the marketing platforms that have leased up and continue to operate the properties involved in Canada’s largest multifamily real estate transactions.
