It is well known that work demands can result in burnout. But what is known about how this outcome is shaped by social experiences. Nick Steffens, Alex Haslam, and their colleagues published a recent report on how leaders’ identity entrepreneurship impacts group performance by diminishing burnout and increasing engagement. Steffens, N. et al. German Journal of Research in Human Resource Management 05/2014; 28(1-2):173-194.