A new policy paper has come out in Lancet making the case that to address the current social inequalities and rising burden of health, public health models need to work towards a achieving a cultural shift that emphasizes a society characterized by individual dependence and social interdependence, and which embeds engagement so that personal and social goals can be achieved justly. Achieving public health goals will require a positive, holistic, eclectic, and collaborative effort, involving a broad range of stakeholders