In an age when everyone can be a publisher, this course is geared to communications professionals working in government departments, not-for-profit organizations and companies who are looking to create their own highly-shareable content through text, visuals and captivating video. It is the next step for those who have established a communications strategy and are ready to learn how to move it into the implementation phase by taking control of their own media channels.

If you’re a communications and marketing professional, come to this workshop with your content ideas and communications strategies in hand, and we’ll immerse you in the world of digital and social media strategic storytelling.

Participants in this workshop will be introduced to and become comfortable with web-based tools such as:

  • Periscope
  • Twitter
  • Facebook
  • Facebook Live
  • Instagram (photos and video)
  • Pixlr
  • iMovie and YouTube

A report by the Content Marketing Institute states that 93 per cent of B2B businesses in the U.S. use content marketing and creation to show expertise, grow an audience and promote their products. While this is still an emerging area for Canadian businesses, many companies and organizations are looking to produce more content in-house. This course will meet that need.

The course will be capped at 25 participants to maximize the opportunity for hands-on experience.

Workshop Agenda


  • How to tell a great story online
  • Understanding how stories are consumed online
  • Your turn! Build a story around your brand
  • 12:30 – Lunch
  • Using SEO to your advantage
  • Shooting, editing and sharing great photos
  • 2:30 – Afternoon Break
  • Your Turn! Go shoot something
  • Gamechangers: GoPro and Drones


  • Understanding Social Media audiences
  • Social Media & Crisis Communications
  • Your Turn! Deal with this Social Media crisis
  • Social video
  • Your turn! Go shoot a social video
  • 12:30 – Lunch
  • Live broadcasting
  • Shooting and editing video
  • Your turn! Go and shoot some video
  • 2:30 – Afternoon Break
  • Video editing 101
  • Your turn! Let’s edit video


  • All digital material will be created using participants’ smartphones
  • Participants may bring their laptops if desired, although desktops are available
  • Pre-existing desktop software and web-based freeware will be used for editing
  • Participants will post all materials to a blog they will create in this workshop

Date and time: 9:00am-5:00pm | Thursday, June 2 – Friday, June 3, 2016.

Location: Room 1220 River Building, Carleton University

Enrolment Fee: The registration fee for the seminar is $495.00 plus HST per person. The registration fee includes two days of instruction, afternoon coffee breaks and lunches.

Parking fee: An all day parking pass can be added to your registration for $10.00. For more details about parking please visit our FAQ page.

Workshop leaderMelanie Coulson. Check out Melanie’s recent Twitter Chat about going live on digital media here.

To register for this workshop, click the link below. Please have credit or debit information ready.

Registration is now closed.