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This program contains 40 minutes Professionalism Hour(s)

This program is eligible for up to 4 hr 05 minutes Substantive Content

This organization has been approved as an Accredited Provider of Professionalism Content by the Law Society of Upper Canada.

Lawyers can find themselves in the middle of a media scrum, having to think on their feet in the face of difficult questions from journalists. Or your phone rings and it’s a journalist asking you to do a live television interview. Lawyers interact with the media in a variety of situations and in a variety of roles – whether it is on the courthouse steps in a scrum, a call from a journalist to your office for a comment or interview, or an invitation to a television studio to join a panel or be interviewed live.

This intensive half-day, hands-on media training workshop will offer skills development and insight into the following:

  • Learn how to unpack the Rules of Professional Conduct in responding to different media requests
  • How to respond to journalists when facing a publication ban
  • Find out how to develop effective relationships with journalists
  • Develop effective messaging strategies for your clients – knowing your case and knowing your message
  • Avoiding legalese – effective communication with journalists and the public
  • Learn how to appear comfortable and confident on camera and on Skype
  • Find out how to respond to different media and media requests: print, television, radio, on-line
  • Understand how television works

Get in front of the camera! In advance of the workshop, lawyers will be given a mock case that has attracted media attention. Following instruction and coaching, each participant will be involved in two different simulated media situations, a scrum and a double-ender/talkback interview based on the mock case. Afterwards, participants will have an opportunity to view their performance and get constructive feedback. All of this in a supportive and encouraging environment.

Workshop Agenda

Enrollment is limited.

Date and time: 8:00 – 13:00 | Saturday, April 23, 2016

Location: Room 1105 River Building, Carleton University

Enrolment Fee: The registration fee for the workshop is $325.00 plus HST per person. The registration fee includes morning refreshments.

Workshop leaders: David McKie, Janice Tibbets, and Sherri Beattie

To register for this workshop, click the link below. Please have credit or debit information ready.

Registration for this course is closed