This program contains 40 minutes Professionalism Hour(s)
This program is eligible for up to 4 hr 05 minutes Substantive Content
This organization has been approved as an Accredited Provider of Professionalism Content by the Law Society of Upper Canada.
Lawyers can find themselves in the middle of a media scrum, having to think on their feet in the face of difficult questions from journalists. Or your phone rings and it’s a journalist asking you to do a live television interview. Lawyers interact with the media in a variety of situations and in a variety of roles – whether it is on the courthouse steps in a scrum, a call from a journalist to your office for a comment or interview, or an invitation to a television studio to join a panel or be interviewed live.
This intensive half-day, hands-on media training workshop will offer skills development and insight into the following:
- Learn how to unpack the Rules of Professional Conduct in responding to different media requests
- How to respond to journalists when facing a publication ban
- Find out how to develop effective relationships with journalists
- Develop effective messaging strategies for your clients – knowing your case and knowing your message
- Avoiding legalese – effective communication with journalists and the public
- Learn how to appear comfortable and confident on camera and on Skype
- Find out how to respond to different media and media requests: print, television, radio, on-line
- Understand how television works
Get in front of the camera! In advance of the workshop, lawyers will be given a mock case that has attracted media attention. Following instruction and coaching, each participant will be involved in two different simulated media situations, a scrum and a double-ender/talkback interview based on the mock case. Afterwards, participants will have an opportunity to view their performance and get constructive feedback. All of this in a supportive and encouraging environment.
Enrollment is limited.
Date and time: 8:00 – 13:00 | Saturday, April 23, 2016
Location: Room 1105 River Building, Carleton University
Enrolment Fee: The registration fee for the workshop is $325.00 plus HST per person. The registration fee includes morning refreshments.
To register for this workshop, click the link below. Please have credit or debit information ready.