Energy utilities are constantly under pressure to meet growing and complicated energy demands. The traditional energy grid allows for one-way communication of energy usage between customers and utilities. IoT devices enable a two-way communication system in which utilities themselves can also request actions to reduce or shift consumption, along with sending real-time data about energy consumption and pricing.

Consumers become more informed and therefore empowered to make smarter decisions to reduce their energy bill. Utilities, on the other hand, are able to optimize the grid, therefore, reducing the cost of energy generation and distribution.

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