| Consultation Schedule | Date | Time |
| Discovery Sessions | Summer 2020 | Various |
| Advancement and University Relations Committee (Presentation) | September 21, 2020 | 11:00 a.m. – 1:00 p.m. |
| Brand Workshop | October 6, 2020 | 9:30 a.m. – 12:00 p.m. |
| Brand Workshop | October 8, 2020 | 1:30 p.m. – 4:00 p.m. |
| Board of Governors Steering Committee | October 13, 2020 | 9:30 a.m. – 11:00 a.m. |
| Focus Group (Board of Governors) | October 8, 2020 | 3:30 p.m. – 5:00 p.m. |
| Brand Workshop (Sprott) | October 15, 2020 | 1:30 p.m. – 4:00 p.m. |
| Brand Workshop (Research) | October 20, 2020 | 9:30 a.m. – 12:00 p.m. |
| Focus Group (Research) | October 1, 2020 | 9:00 a.m. – 10:30 a.m. |
| Focus Group | October 1, 2020 | 9:30 a.m. – 11:00 a.m. |
| Focus Group | October 2, 2020 | 10:30 a.m. –12:00 p.m. |
| Focus Group | October 6, 2020 | 3:00 p.m. – 4:30 p.m. |
| Focus Group | October 6, 2020 | 3:00 p.m. – 4:00 p.m. |
| Focus Group | October 7, 2020 | 1:00 p.m. – 2:30 p.m. |
| Focus Group | October 8, 2020 | 11:00 a.m. – 12:00 p.m. |
| Focus Group (Board of Governors) | October 8, 2020 | 3:00 p.m. – 5:00 p.m. |
| Focus Group (Sprott) | November 6, 2020 | 2:30 p.m. – 4:00 p.m. |
| Focus Group (Undergraduate Students) | October 23, 2020 | 1:00 p.m. – 2:00 p.m. |
| Focus Group (Undergraduate Students) | October 27, 2020 | 6:15 p.m. – 7:15 p.m. |
| Focus Group (Graduate Students) | October 23, 2020 | 4:00 p.m. – 5:00 p.m. |
| Focus Group (Alumni) | November 4, 2020 | 2:00 p.m. – 3:30 p.m. |
| Board of Governors (Consultations) | October 17, 2020 | 12:10 p.m. – 1:10 p.m. |
| SIPC Forum (Consultations) | October 29, 2020 | 10:30 a.m. – 12:00 p.m. |
| Academic Heads Roundtable (Consultations) | November 10, 2020 | 10:00 a.m. – 12:00 p.m. |
| In-depth Interviews (Internal) | Mid-October | Various |
| In-depth Interviews (External) | Early November | Various |
| Communicators Meeting (Consultations) | December 1, 2020 | 1:30 p.m. – 2:30 p.m. |
| President Advisory Group (PAG) (Presentation) | December 7, 2020 | 9:00 a.m. – 10:00 a.m. |
| Survey Carleton Community | November 26 – December 16, 2021 | |
| President Advisory Group (PAG) (Presentation) | Thursday, January 21, 2021 | 9:30 a.m. – 10:30 a.m. |
| Advancement and University Relations Committee (Presentation) | Monday, January 25, 2021 | 1:00 p.m. – 3:00 p.m. |
| Communicators Meetings (Presentation) | Tuesday, January 26, 2021 | 2:30 p.m. – 3:30 p.m. |
| SIPC Retreat (Presentation) | Wednesday, January 27, 2021 | 10:50 a.m. – 11:50 a.m |
| Senate (Presentation) | Friday, January 29, 2021 | 2:00 p.m. – 4:00 p.m. |
| Student Government Lunch (Consultation) | Friday, February 5, 2021 | 12:00 p.m. – 12:30 p.m. |
| Sprott (Consultation) | Thursday, February 18, 2021 | 12:30 p.m. – 1:30 p.m. |
| REP-C (Presentation) | Tuesday, February 23, 2021 | 10:00 a.m. – 11:00 a.m. |
| Sprott (Presentation) | Monday, March 1, 2021 | 2:00 p.m. – 3:00 p.m |
| Faculty of Science (Presentation) | Thursday, March 18, 2021 | 1:00 p.m. – 2:00 p.m. |
| Faculty of Public Affairs (Presentation) | Wednesday, March 17, 2021 | 9:30 a.m – 10:15 a.m |
| Faculty of Engineering and Design (Presentation) | Monday, March 22, 2021 | 1:00 p.m. – 2:00 p.m |
| REP-C (Presentation) | Wednesday, March 24, 2021 | 3:30 p.m. – 4:30 p.m. |
| Student Government Lunch (Presentation) | Tuesday, March 30, 2021 | 12:00 p.m. – 12:30 p.m. |
| Survey Carleton Community | April 1 – 8, 2021 | |
| Faulty of Arts and Social Science (Presentation) | Friday, April 16, 2021 | 1:10 p.m – 2:00 p.m. |
| President Advisory Group (PAG) (Presentation) | Monday, April 19, 2021 | 9:00 a.m. – 10:30 a.m. |
| Board of Governors Steering Committee (Presentation) | Wednesday, April 21, 2021 | 3:00 p.m. – 5:00 p.m. |
| Faculty Public Affairs (Presentation) | Thursday, April 22, 2021 | 9:50 a.m. – 10: 20 a.m. |
| Advancement and University Relations Committee (Presentation) | Wednesday, April 21, 2021 | 1:00 p.m. – 3:00 p.m. |
| SIPC (Presentation) | Tuesday, April 27, 2021 | 9:10 a.m – 9:50 a.m. |
| Board of Governors (Presentation) | Thursday, April 29, 2021 | 3:00 p.m. – 6:30 p.m. |
| REP-C (Presentation) | Wednesday, May 19, 2021 | 3:30 p.m. – 4:30 p.m. |
| Academic Heads Roundtable (Consultation) | Thursday, May 27, 2021 | 1:00 p.m. – 2:30 p.m. |
| Senate (Presentation) | Friday, May 28, 2021 | 3:15 p.m. – 3:45 p.m. |
| Board of Governors (Presentation) | Tuesday, June 1, 2021 | 3:00 p.m. – 6:00 p.m. |
Discovery Sessions
The discovery sessions were conducted with the REP Working Group. The sessions allowed for knowledge transfer including preliminary understanding of the vision of new brand, key strengths, weaknesses, challenges and opportunities and target audiences.
Brand Workshops
The brand workshop is an interactive session with stakeholders from across the Carleton community.
The goals of the brand workshop are to:
- Gather valuable information, knowledge, diverse perspectives from internal stakeholders
- Foster alignment on vision, key brand issues and challenges
- Create shared ownership in both the brand development process and its outcome through participants’ contribution and involvement
Focus Groups
The discussion format facilitates participants building on each others’ ideas, and the moderator is able to probe and guide the discussion in real-time. This portion of the research is designed to:
- Understand brand perceptions and sensitivities
- Gauge alignment of internal and external communication
- Identify opportunities for brand building
Consultations
The consultation session are aimed to share the strategies and process put forward for the Reputation Enhancement Project. The sessions will allow for additional feedback with stakeholders from across the Carleton community.
In-depth Interviews
The research also includes conducting a series of in-depth interviews with key internal stakeholders, government agencies, economic development agency, employers, and other members in the higher education community.
Online Surveys
The November online survey assessed the brand and reputation of the university across both internal and external stakeholders.
The April online survey enabled the community to provide their feedback on both the university and Sprott logos. The results led to the development of full visual identities and a national brand campaign.