Past Event! Note: this event has already taken place.

Wellness in Whiteness: Biomedicalisation and the Promotion of Whiteness and Youth among Women

September 18, 2019 at 1:00 PM to 2:30 PM

Location:433 (History Lounge) Paterson Hall
Audience:Alumni, Anyone, Carleton Community, Current Students, Faculty, Media, Prospective Students
Key Contact:African Studies
Contact Phone:613-520-2220

The Book
This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and online advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of ‘ageless beauty’, ‘brightened’, youthful skin and solutions to ‘pigmentation problems’ for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalized health and wellness industries – which requires the active participation of consumers in the biomedicalization of their own bodies – Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment.

About Author & Speaker
Amina Mire is an Assistant Professor in the Department of Sociology and Anthropology at Carleton University, Canada. Her research interests are in the history of women and technology, STEM and gender, bioethics, medical anthropology, medical humanities, and the biomedicalization of ageing.


Book download