November 27, 12:00–1:15 pm ET
“Canadian media are essential for shaping public awareness and narratives on the solutions that will help Canada transition away from fossil fuels. The solutions to climate change are wide-ranging and are emerging from all facets of life. How do the media talk about climate solutions? Which solutions get the most attention, and who is doing the talking?
To find answers, we looked at more than 16,000 national media stories from January to March and June to August 2024, sourced from top Canadian national media like the Globe and Mail, CBC, Toronto Star and the National Post. We also compared our findings with data from the past two years to trace changes in media coverage trends.
Join us during our upcoming webinar as we share our research findings, exploring together: What solutions do media focus on the most and why? How do media outlets handle solutions skepticism? How often do media outlets connect solutions to the issue of fossil fuel emissions? What are the unproven solutions presented in the media? What can journalists, reporters and communicators do to broaden the coverage of climate solutions?
Join our team of research and communication experts, Chris Hatch and Dr. Ghadah Alrasheed, to reveal the findings of our Fall 2024 national media roll-up. Engage in a conversation with Jennifer Mayville, Re.Climate’s Strategic Services Director, and Cara Pike, Re.Climate’s Senior Advisor about messaging, strategy and tips for responding to solutions skepticism, delay tactics and the fixation on technological solutions to what is ultimately a social and human problem.”