Confusion around best before dates leads to significant food waste in Canada. This informative webinar explores the Look, Smell, Taste initiative by Too Good To Go, which encourages Canadians to trust their senses rather than rely solely on date labels.

Participants will gain a clear understanding of best before dates in Canada and how this initiative is helping reduce waste. The session features insights from partner manufacturers who have adopted the approach.

By the end of the session, participants will be able to:

  • Understand the role and meaning of best before dates in Canada
  • Explore how the Look, Smell, Taste initiative supports food waste reduction
  • Hear firsthand experiences from industry partners applying these principles

Time: 11:00 am – 12:00 pm Pacific / 2:00 – 3:00 pm Eastern

Led byToo Good To Go with the Agri-Foods Analytics Lab from Dalhousie University