Archives: Compelling Content

Thursday, May 12, 2016

Going Live on Digital Media – Twitter Chat with Melanie Coulson

[View the story "#FPAChat - Going Live on Digital Media" on... More

Friday, May 29, 2015

Content is king: Digital and Social Media Communications Workshop

Traditionally, communications officers would issue a lot of press releases to the media and make a few calls, hoping a journalist would take hold of the idea and write a compelling story about it. Today, Melanie Coulson argues, communications officers can bypass traditional media and tell those stories themselves on their owned and social... More

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