vivian Hoffmann

SPPA Associate Professor Vivian Hoffmann

Congratulations to Associate Professor  Vivian Hoffmann along with co-author Sarah Wairimu Kariuki who have won ” Best Article in Agricultural Economics 2022”  by the International Association of Agricultural Economics (IAAE) for their article  “Can information drive demand for safer food? Impact of brand-specific recommendations and test results on product choice” .

Food safety is a major public health issue in low-income countries, where regulations tend to be poorly enforced. This paper finds that providing consumers with test results on food safety hazards present in food, and recommendations for safer alternatives, significantly affects their food choices. Such recommendations could be used to grow the market share of safer products, and provide companies with incentives to invest in food safety.

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Every year, the Agricultural Economics confers the Best Paper Award to the most outstanding article published in the journal.  Agricultural Economics is the journal of the International Association of Agricultural Economists. The journal serves the IAAE by disseminating some of the most important research results and policy analyses in this discipline from around the world. They aim to cover the economics of agriculture in its broadest sense, from food consumption and nutrition to land use and the environment, at every scale of analysis from households to markets and the macro-economy.