Short Bio: Leighann Neilson is an Associate Professor in the Sprott School of Business at Carleton University. Her research examines the influence of collective memory on consumption, marketing history, business history, and the use of historical methods.
Research: “Development Porn? Child Sponsorship Advertisements in the 1970s,” Journal of Historical Research in Marketing (2011), 3(3), 370-401 (with Mittelman, R.); “John Murray Gibbon (1875-1952): the branding of a northern nation”, in Marketing History in the New World, Proceedings of the 15th Conference on Historical Analysis and Research in Marketing, ed. Leighann C. Neilson (2011), NY: CHARM Association, 127-144. “Web Site Utilization in SME Business Strategy: The Case of Canadian Wine SMEs,” Journal of Small Business and Entrepreneurship (2010), 23(4), 489-508 (with Madill, J.).