A dynamic exploration of the multifaceted relationship between sports, culture, and politics. The series begins with the history and significance of sports journalism, dissect the influence of sports icons as cultural symbols, and critically examine representation and diversity in sports media. Participants then delve into an overview of the historical and contemporary connections between sports and politics, including significant moments in sports history. The series also addresses ethical dilemmas and navigates the digital revolution in sports journalism, providing learners with insights into the intersection of sports with broader societal issues, shaping public discourse and cultural narratives.

Dates: Tuesdays, May 7 – June 11, 2024.

Time: 1:00pm-3:00pm

Location: Online, via Zoom.

The zoom link and information on how to access content will be provided to registered participants 1-2 business days before the first day of the series.

Topics:

  • Week 1: Introduction to Sports Journalism.Introduction to the history and significance of sports journalism, with a focus on its role in shaping public discourse. Learners will explore the intersection of sports, culture, and politics in media coverage.
    • Define sports journalism and its role in society.
    • Discuss the history and evolution of sports journalism.
    • Explore the various forms of sports journalism, including print, broadcast, and digital media.
    • Analyze the responsibilities and challenges faced by sports journalists.
    • Renowned sports journalists impact on the field.
  • Week 2: The Power of Sports Icons.Analysis of the influence of sports icons as cultural symbols, examining their portrayal in media and public perception. Learners will engage in discussions on the ethical responsibilities of sports personalities in addressing social issues.

    Cultural Influences

    • Michael Jordan’s success with the Chicago Bulls led to “Air Jordan”, revolutionized sports marketing and fashion.

    Social Change

    • Muhammad Ali as a leading figure in the civil rights movement and an outspoken advocate for social justice.
  • Week 3: Sports, Identity and Representation.Critical examination of representation and diversity in sports media, focusing on race, gender, and ethnicity. Learners will explore initiatives aimed at promoting inclusivity in sports journalism.
    • Colin Kaepernick kneeling backlash and criticism
    • Basketball and music, attracting African Americans and black people internationally to the sport.
    • Serena Williams as a symbol of empowerment and resilience.
  • Week 4: Sports and Politics: A Complex Relationship.Overview of historical and contemporary connections between sports and politics, including significant moments in sports history. Learners will debate the role of athletes and sports organizations in advocating for social change.
    • Barcelona and Catalonia
    • Nelson Mandela and Rugby in South Africa
    • The FIFA World Cup and Host Countries
  • Week 5: Media Ethics and Responsibility.Exploration of ethical dilemmas in sports journalism, emphasizing objectivity, integrity, and credibility. Strategies for upholding journalistic standards in the digital age will be discussed.
    • Accuracy and Fact-Checking
    • Fairness and Balance
    • Respect for Privacy and Dignity
    • Avoiding Conflicts of Interest
    • Ethical Use of Sources and Information
    • Accountability and Corrections
  • Week 6: Sports Journalism in the Digital Era.Overview of the digital revolution in sports media, focusing on the impact of social media and emerging storytelling platforms. Learners will analyze trends and innovations shaping the future of sports journalism.
    • Real-time Reporting
    • Multimedia Content
    • Gambling and Sports Coverage
    • Citizen Journalism and Mobile Coverage

About the Lecturer: Rizwaan Zahid brings a wealth of experience spanning sports, education, and communications to every endeavour. With a tenure as an associate producer at TSN (The Sports Network), Rizwaan gained invaluable insights into the fast-paced world of sports media, honing communication skills and thriving in high-pressure environments. Holding a Master’s Degree in Educational Technology, Rizwaan leveraged expertise to enhance learning experiences and drive innovation in education. Passion for sports, combined with communication acumen, uniquely positions Rizwaan to engage diverse audiences and convey complex ideas with clarity and impact. Whether in the studio, on the field, or in the classroom, Rizwaan is dedicated to making a positive impact and fostering meaningful connections.

Policies: Please review the Lifelong Learning Policies

Registration is now full. Please join our waiting list.