This is the era of digital donations. Over the past 15 years, fewer Canadians have been donating to charities, yet online giving has consistently grown each year — and at an increasing rate in 2020. CanadaHelps, a technology charity that offers strategies, education and fundraising technologies to charities nationwide, released two free white papers at the end of 2020.

"Digital donor acquisition: Communications channels, tips, and resources that lead to fundraising success" focuses on prospecting and cultivating new donors using dozens of online tools and strategies. https://www.canadahelps.org/en/digital-donor-acquisition-ready-for-download"Digital donor retention: Achieve fundraising success with current donors" zeroes in on donor retention and stewardship best practices online (mainly e-newsletters, social media and donor management systems). https://www.canadahelps.org/en/free-download-digital-donor-retention-achieve-fundraising-success-with-current-donors

“Digital donor acquisition: Communications channels, tips, and resources that lead to fundraising success” focuses on prospecting and cultivating new donors using dozens of online tools and strategies.

“Digital donor retention: Achieve fundraising success with current donors” zeroes in on donor retention and stewardship best practices online (mainly e-newsletters, social media and donor management systems).

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Wednesday, December 9, 2020 in
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