Maybe you’ve heard of it, maybe you haven’t, but Yik Yak seems here to stay, at least for now. Yik Yak is a location-based smartphone app that allows users to anonymously post messages that can be seen my anyone in the area.
Anonymous anything has the potential to turn negative and that’s what some professors at Colgate University were seeing when they decided to launch their own Yak Back campaign to spread well wishes across the platform. Even better, they signed their name to the posts to.
Read the whole story (free subscription may be needed) and let us know what you think of the app or the Yak Back.