An engaging social media site needs to be updated regularly. Once you’ve entered the social media sphere, you’ve taken the plunge into a two-way conversation whether you knew it or not. We hope these guideline assist you through this process.

The best way to encourage two-way conversation is to:

  • deliver new content,
  • listen to the conversations on your site,
  • contribute to the dialogue and
  • post a variety of relevant and engaging content like articles, links, photos, videos and events.

Remember, it will take time before you see regular community involvement on your site. Remember that most social media accounts don’t immediately become successful or popular.