So you’re running some social media accounts and are getting into the groove of it. You’re posting daily, you’re building an audience and you’re trying to hold conversations. But they still aren’t happening.

Well, as each social platform has progressed, they’ve introduced tools to help users evaluate the content they share to give them a better idea of what their audience is seeing and engaging with and what they are not. In the day and age of feed algorithms, figuring out what types of content your audience is interacting with is imperative. Are they looking at the images, clicking through the articles or sharing status updates?

Using these tools you can see what is working and what is not and tailor your social media mix to that.