Are you thinking you need to be on social media, but don’t have the time, resources, or know-how to begin? Perhaps your best bet would be to leverage the resource that are already available.
Targeting Students?
Mike Reynolds is your go to for student communications. Contact him and see if you can get your messages pushed out onto the existing social media accounts that target students. Not only will you get your message out to tens of thousands of followers, but you don’t have to put the time and effort into managing the account.
Have Departmental News?
Many Faculties have a Communications Officer who may already be tweeting from an account that you can tap into. And the Department of University Communications are a great resource for sharing your news that is of interest to the external community.
Check out the Social Media directory to find out what accounts already exist, and see if you have get your news pushed out through those existing channels.
Have Research Stories?
Get your research stories shared on the research account! Here are the social media channels that have been created to share research news:
- @CU_Research Carleton Research (Twitter)
- @ARC_Carleton Archives Research Collections (Twitter)
- @cardinalproject Cardinal Project (Twitter)
Targeting Alumni?
There are a number of accounts that are tailored specifically to the interests of alumni. Here are some accounts that are targeted specifically to alumni that you can tap into:
- @CarletonAlumni Carleton Alumni (Twitter)
- @TheFutureFunder Future Funder (Twitter)
- Alumni Association (Facebook)
- Future Funder (Facebook)
- Carleton University Alumni Association (LinkedIn)
Moral of the Story..
You don’t have to be on social media to take advantage of social media.