6. Content and Engagement

Your content should be engaging and relevant. Your posts should be of interest to your audience. This may include, but not limited to:

Sharing or retweeting other posts or articles that are relevant to your audience and appropriate to the university reputation. Shared content should always be from trusted and authenticated accounts.

• Stories, news, videos and photos.
• Announcements or reviews.
• Internal notices if your account is focused on an internal audience:
• Engaging your audience:
  • General welcomes.
  • Asks to share photos, stories, campus experiences.
  • Good luck messages.
• Sharing or retweeting other posts or articles that are relevant to your audience and appropriate to the university reputation. Shared content should always be from trusted and authenticated accounts.