2. Goals and Principles

Carleton University holds its social channel to a high level of reputation and integrity. These social media guidelines highlight best practice that any social account created under the Carleton University brand should adhere to.

Carleton University Social Media Goals

• Maintain and Increase the university’s reputation through reach and engagement in popular social media platforms.
• Develop strong relationships with our intended audiences through two-way communication and unique interactive experiences.
• Keep Carleton ahead of dynamic trends in the digital media landscape to ensure that our stories, news, and other forms of critical information are accessible in multi-platform environments.

Carleton University Social Media Principles

Engaging in our community’s content and responding to comments where deemed appropriate allows us to communicate with audiences, garner trust, and develop a sense of confidence in the community related to the university’s purpose and goals.

Social media should be integrated and aligned with the strategic objectives of the university, our reputation enhancement activities and our broader communication and marketing strategies, tactics, and objectives.

Audiences require consistent communication for engagement. To form a productive relationship with our community we require agility in crafting, customizing, curating and responding to content and feedback on digital channels.