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1. Purpose

Social media can be a powerful and effective method in communicating Carleton’s brand and mission while advancing the values and reputation of the institution. Our audiences increasingly rely on social media to learn about the university, our programming, research and innovations. Carleton supports the use of social media and encourages faculties, schools, departments and units to have an official presence on third-party social media platforms for communications with their stakeholders and other audiences.
 
Carleton will make efforts to develop and maintain the quality and accountability of university social media accounts. As a social media account manager or account coordinator representing your faculty, department or unit, it is your responsibility to do so in a manner that brings forth the university’s values in a clear and consistent manner. These guidelines will help you do so.
 
When using social media accounts, refrain from disclosing any Carleton information, research, or content that has not been directly authorized for release. Familiarize yourself with relevant university policies and provincial and federal regulations. It is also required that all who use a university social media account familiarize themselves with and follow the university brand guidelines.

DUC

The Department of University Communications (DUC) team administers the following social media accounts on behalf of Carleton:

These accounts operate as flagship entities, being the primary representation for all audiences on social media platforms. Please contact DUC if you would like to discuss how to have your content featured on these channels.

The DUC team also monitors the following social media platforms, however, does not actively participate in posting to the communities:

Carleton Subreddit: r/CarletonU
Carleton Student Discord: Carleton University (requires invitation to join)

Other large accounts exist for the purpose of student information (@MyCarletonU), prospective student recruitment (@carleton_future), alumni relations (@CarletonAlumni), and more. If you have questions regarding these channels, please seek their administrators.

DUC is available to provide guidance or help on the use of social media to anyone representing their unit on digital platforms We may support units from content ideas, social media monitoring and listening, social media issues management, and social media privacy and security.

Not all information in the guidelines will be applicable to all units; we still encourage you to familiarize yourself with the guide to determine what is useful to your unit. If you are unable to find the information you require, or feel that something is missing, please contact DUC. We are here to help with your digital communication goals and objectives and the best ways in which to meet them.

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