Getting the Most Out of Google Analytics: Using Your Timeline
Google Analytics is a valuable tool that can really really really (really!) help you improve your website.
Your analytics reports can answer questions like, how many people are reading your content? How much time are they spending on a page (meaning, are they reading your content)? What vehicles are working for you? Where are your opportunities for improvement?
In this new series of posts I will help you navigate your analytics reports and find answers to the questions above, and more.
Let’s begin with your timeline.
(If you don’t have access to your analytics report, send an email to its.service.desk@carleton.ca and we’ll get you sorted.)
Accessing Your Timeline
Your timeline is simply a graph showing stats within the timeframe you select.
To access your timeline and select dates:
Click on any report from the left hand side (such as Audience -> Overview).
You’ll see a date on the upper right hand side of your screen.
Click on the arrow next to the date to open the calendar.
Select the dates by clicking directly on the calendar.