Sports Leadership Program
Designed in collaboration with sports industry leaders and professionals, the Sports Leadership Program will elevate your leadership capabilities, sharpen your strategic thinking, and gain a deeper understanding of the business side of sports. This dynamic program blends expert-led discussions, real-world case studies, and hands-on learning to equip participants with the skills needed to lead teams effectively, drive organizational success, and navigate industry challenges. Whether managing operations, marketing, partnerships, or team performance, participants will gain practical tools to make confident, informed decisions in an ever-evolving sports landscape.
Discover the Vision Behind the Sports Leadership Program
Program at a Glance
- Begins: Coming Soon
- Delivery Method: In-Person
- Full program fee: $4,950 + HST
- Location: 1125 Colonel By Drive, 6th floor Nicol Building, Ottawa, ON
- Funding available
Topics and Dates
| Module | Topic | Winter 2026 Dates (9:00am – 4:00pm) |
|---|---|---|
| 1 | Foundations of Sports Leadership | TBD |
| 2 | Team Building & Motivation | TBD |
| 3 | Strategic Management in Sports | TBD |
| 4 | Sports Marketing & Branding | TBD |
| 5 | Financial Acumen for Sports Leaders | TBD |
| 6 | Leadership in Crisis | TBD |
Reasons to Enroll
Gain practical leadership and business skills
Learn from industry experts with firsthand experience in sports management
Expand your network by connecting with professionals across the sports industry
Prepare for career advancement with an understanding of leadership & strategy
Enhance your problem solving skills by working through real-world case studies
Stay ahead of industry trends with insights on fan engagement strategies
Who Should Attend
- Mid-level managers in sports organizations, leagues, and governing bodies looking to strengthen their leadership and business skills.
- Professionals in sports marketing, operations, partnerships, and event management who want to enhance their strategic thinking and decision-making abilities.
- Coaches, agents, and support staff seeking to transition into leadership roles within the industry.
Instructors
Ian Mendes
- Vice President, Communications – Ottawa Senators
Mark Goudie
- President & CEO – Ottawa Sports and Entertainment Group (OSEG)
Patti Zebchuck
- Marketing Specialist
Rob Smart
- Associate Professor & Assistant Coach
Valerie Hughes
- Vice President of Events and Entertainment – Ottawa Sports and Entertainment Group (OSEG)
Yolana Junco
- Associate Vice-President, Recreation & Athletics