A Guide to Social Media and Research
Welcome to LERRN’s guide to social media and research. Social media plays a significant role in the dissemination of academic research, helping scholars connect with broader audiences, build professional networks, and engage in meaningful discussions.
This guide consists of five informative videos covering key aspects of leveraging social media effectively for research visibility. Each section includes a video, a brief description, and additional resources to help you maximize your online presence.
1. Introduction to Social Media and Websites
Overview
This video explores how social media platforms can enhance research visibility. Learn platform-specific strategies, how to engage your audience, and the importance of responsiveness, confidentiality, and analytics.
Resources
2. Branding and Building Effective Content
Overview
Learn how to create a strong brand identity for your research using typography, color schemes, logo design, and visual consistency across digital platforms.
Resources
3. Building Your Community
Overview
Discover strategies to build an academic network, connect with experts, utilize hashtags effectively, and maintain audience engagement through consistent updates.
Resources
4. Promoting Your Research
Overview
This video covers best practices for promoting research and events, including branding consistency, using promotional tools, and tracking engagement through analytics.
Resources
5. Assessing Research Impact
YouTube Link Coming Soon
Overview
Explore the role of Altmetrics, Google Scholar, Web of Science, and ResearchGate in tracking research impact and building a digital academic presence.