#StigmaEndsAtCU is a social media campaign developed and promoted by Carleton University Undergraduate students. Our campaign was designed to spread factual information around substance use & addiction (and how these impact the brain) with an ultimate goal to reduce stigmatizing beliefs and language. Our platforms include Facebook, Instagram, and Twitter, where we post content a diverse range of posts:
- Personal stories of substance use and addiction
- Resources on campus and in the greater Ottawa community
- Facts about the neuroscience of substance use and addiction
- Information on the effects of stigma and discrimination on access to care and treatment among individuals with substance use disorders
- Events promotion
Since the campaign was launched in March 2019, we reach about 600 followers/week, with about 3000 impressions/week. Across all our platforms, we successfully engage youth between 18-24, with about 1000 followers across the three platforms.
Our campaign is now expanding to provide drop-in services for students who may be questioning their own substance use, seeking support & resources for a friend, family member or loved one with a substance use disorder or exhibiting problematic use, or simply to come to safe space on campus free of judgment around substance use/addiction.