“The largest barrier to overcome is a sense among many members of the segment that supporting charitable organizations is optional rather than a duty that is inextricably linked to financial success.”

Giving back, The generosity of high-net-worth Canadians

A white paper by Keith Sjögren, written for Mackenzie Private Wealth.

Over the past few years, high-net-worth individuals (those with more than $1 million in investible assets) have been turning to their wealth management providers for information, advice and implementation. This white paper, written primarily for the financial advisor community, discusses some of the issues and trends for wealth managers and client-facing advisors, including:

  • Trends in individual giving and donor-advised funds (DAFs) and private foundations.
  • Statistics about the number of high-net-worth (HNW) donors, donation amounts and the limits of their generosity.
  • Evidence about three unique drivers of increased giving from specific segments of HNW households.
  • The importance of advisors in finding new opportunities with HNW Canadians, especially among entrepreneurs.
  • Barriers to a better future between HNW individuals and the charitable sector.
  • Opportunities for advisors to reverse the negative trends and expand the Canadian DAF sector in terms of donations, grants and undistributed assets.

The full, downloadable white paper is available here.

Read Keith Sjögren’s article, “Fundraising Opportunities with High Net Worth Canadians & Their $5.9 Trillion,” from PANL Perspectives in January 2021. Banner photo is courtesy of Mackenzie Private Wealth. Photo of Sjögren is courtesy of Dahlia Katz.

Tuesday, February 22, 2022 in , ,
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