Tony Frost Announces Retirement
Dear members of the Carleton community:
I am writing to share that, after working in higher education for the past 25 years, Tony Frost, Carleton’s Chief Communications Officer and Associate Vice-President (Communications and Public Affairs), has decided to retire. Tony’s last day at Carleton will be August 31, 2026.
Over the course of his time here, he has led several important initiatives, including the Reputation Enhancement Project (REP); the creation of a brand identity and related assets; the expansion and professionalization of the University Communications team; and the development of marketing, modern brand and communication campaigns that have helped to elevate Carleton’s profile and reputation and to drive student recruitment. His leadership in shaping how we tell our stories and engage with our community and partners has been laudable.
Tony’s work at Carleton builds on a career characterized by a commitment to innovation and a passion for assisting institutions to enhance their reputation and profile, as evidenced by initiatives on brand identity and platform development, execution and measurement that he led at the University of Waterloo, Fanshawe College, Mount Allison University and Wilfrid Laurier University.
We are grateful to him for giving Carleton the opportunity to benefit from that innovative spirit, commitment to continuous improvement and passion for excellence. In the next six months, Tony will continue to lay a strong foundation for our institution’s future as he leads or contributes to the advancement of key strategic priorities, including the Distributed Shared Services model for marketing and communications; the development of a revised brand and advertising policy; and the university’s strategic planning process.
There will be an opportunity in the future for an appropriate farewell to express our collective gratitude. Until then, please join me in thanking Tony for his excellent service and many superb contributions to Carleton, and in wishing him well as he prepares for his next adventure.
Sincerely,
Wisdom J. Tettey
President and Vice-Chancellor