If you are a new community manager, you’re probably excited to get out and start building your community.
And we’re excited for you.
We want you to be successful. We want you to feel empowered to get out there and engage your audience with your quick wit and interesting content.
Which is why we’ve put together this little list of things to keep in mind when posting on behalf of Carleton University.
Word to the Wise when Representing Carleton University on Social Media
- Read your post three times before posting. First time ask, is this something I think is ok for Carleton University to be talking about? Second time check your grammar. Third time make sure you’ve added any hashtags, tags, images etc. that would help boost your post.
- Be clear about your posting expectations. If you only post and respond during business hours make this clear to your followers. During your specified ‘available’ times, someone should be available to monitor your page or group several times a day.
- Watch which account you’re posting from. When acting as an administrator for your Carleton page, make sure you are signed in under the Carleton account and not your personal account.
- Do not disclose confidential information. Information shared on Facebook is not secure. We do not recommend sharing/discussing personal information about a student and/or his or her application over Facebook. If a student wants to discuss specific information about status of admission, details of application etc. send them a message directing them to liaison@carleton.ca
- Be professional, even if you disagree with what people post. You should also be prepared for those commenters who don’t agree with what you’ve said or posted. This is all part of the game. And provided their comments aren’t derogatory, even if it isn’t what you’d like to do with these posts, your best and most open action will be to allow them posts to remain up there. Let your fans or other members of the group hold a discussion about the topic.
Find more tips like this in our ‘Managing your Social Media Account‘ section on this site.
And as always, if you have any questions, don’t hesitate to get in touch with us.