Posting news to your site

When was the last time you added a blog (“New Post”) update to your website? Maintaining your site with news updates and blog posts will help you stay visible and keep users coming to see what’s going on with the group! Today, we have some tips for you about why and how to keep a flow of news on your website that will boost your web presence.

Why should you add New Posts? Updating your website blog regularly is especially good for SEO, meaning that your site will be more highly visible elsewhere on the web. Another benefit of keeping your site up to date is that your members using the webpages will stay connected and feel like they can engage with the faculty or group.

What should you put in your New Posts? Don’t feel pressured to produce massive amounts of content when you update your site – sometimes readers appreciate the ability to keep things short and sweet! If you have an upcoming or a recent event in your department, that can often be an excellent starting point for a blog post as you can introduce or recap the activities. Other news items might be seasonal reminders, photos, or relevant web videos and articles that might interest your audience. An update even one paragraph in length can go a long way to engage your readers, and may even attract new viewers to the site!

If your website has not seen much action in the past while, consider one of these ideas to freshen things up and keep your web community interacting. Hopefully this was helpful; good luck!

-The Web Team