Analytics has undergone a big change. This means that all Carleton sites will now be using the new Google Analytics 4 (GA4) to track website performance.

GA4 will provide a more integrated picture of our visitors and their journey across various Carleton websites and properties! You can see where your visitors are coming from, what they are looking at, and what they are doing on your site.

How to Get Access to GA4

DUC will be managing access and training for GA4. They will be:

  • Setting up automated, interactive dashboards where you can view your data
  • Running onboarding sessions
  • Providing documentation
  • Setting up workshops to teach people the fundamentals of GA4

Please get in touch with Jamie Rodger in DUC for information on how to access GA4.

Find out more about the transition:

We will share details and info on upcoming trainings as soon as it becomes available – stay tuned!