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Creating Patterns

Advanced Training Module 6: Patterns

Patterns allow you to save groups of blocks and reuse them throughout your website. Instead of recreating the same layout, call to action, or content structure multiple times, you can build it once and save it as a pattern.

Patterns help maintain consistency across your website, reduce repetitive work, and make content creation faster and easier.

Common examples include:


Why Use Patterns?

Patterns are most useful when you find yourself creating the same combination of blocks repeatedly.

For example, instead of rebuilding this section on every page:

You can create a pattern and insert it whenever needed.

Patterns help ensure:


Creating a Pattern

A pattern can be created from any compatible set of blocks.

Step 1: Create or Locate Content

Start with a group of blocks that you would like to reuse.

Examples include:

You can use existing content or create a new block layout specifically for your pattern.

Step 2: Select the Blocks

Select all blocks that should be included in the pattern.

Tip: Using List View often makes selecting multiple blocks much easier than selecting them directly within the page.

Verify that all required blocks are selected before proceeding.

Step 3: Create the Pattern

With the blocks selected:

  1. Open the block options menu.
  2. Select Create Pattern.
  3. Enter the pattern details.

The selected blocks will become a reusable pattern.

Step 4: Name and Organize the Pattern

When saving a pattern, provide:

Pattern Name

Choose a descriptive name.

Good examples:

Clear names make patterns easier to find later.

Pattern Category (Optional)

Categories can help organize larger pattern collections.


Synced vs Non-Synced Patterns

One of the most important decisions when creating a pattern is whether it should be synced or non-synced.

Synced Patterns

A synced pattern remains connected everywhere it is used.

If the pattern is updated:

If the phone number changes and the pattern is updated, every page using that pattern will automatically display the new information.

Synced patterns are ideal for:

Non-Synced Patterns

A non-synced pattern acts as a starting point.

After insertion:

Editors can customize each instance without affecting other pages.

Non-synced patterns are ideal for:


Which Type Should I Choose?

A simple rule:

Use Synced Patterns When

The content should be identical everywhere.

Examples:

Use Non-Synced Patterns When

The layout should be reused but the content will change.

Examples:

When in doubt, choose carefully. Converting a frequently edited section into a synced pattern can create unintended site-wide changes.


Not All Blocks Support Patterns

Some blocks cannot be used inside patterns.

If you do not see the Create Pattern option:

Most common content and layout blocks work well within patterns.


Best Practices

Use Descriptive Names
Future editors should immediately understand the purpose of the pattern.

Start Small
Simple patterns are often more useful and flexible than large complex ones.

Use Synced Patterns Sparingly
Only use synced patterns when content truly needs to remain identical across the website.

Create Patterns for Repeated Content
If you’ve recreated something more than two or three times, it may be a good candidate for a pattern.

Review Existing Patterns First
Before creating a new pattern, check whether a similar one already exists.


Common Pattern Examples

Patterns are commonly used for:

Call-to-Action Sections

Heading
Description
Button

Contact Information

Department Name
Email
Phone Number

Page Introductions

Heading
Introduction
Image

Promotional Sections

Image
Text
Button

These reusable elements can save significant time across a website.


Try it Out!

  1. Create a small group of blocks.
  2. Save them as a Synced Pattern.
  3. Create a second group of blocks.
  4. Save them as a Non-Synced Pattern.
  5. Give both patterns descriptive names.
  6. Add them to a page and compare how they behave.