Footer
Intermediate Training Module 4: Site Organization
The website footer appears at the bottom of every page on your site and provides visitors with important information such as contact details, office locations, and links to commonly accessed resources.
Because the footer is displayed site-wide, updating it in one place automatically updates it across the entire website.
The footer is often one of the last places visitors look when searching for information, making it an important part of your site’s overall navigation and user experience.
What Can Be Managed in the Footer?
Depending on your site’s configuration, footer settings may include:
- Department or unit name
- Mailing address
- Building location
- Phone number
- Email address
- Website links
- Call-to-action buttons
Because this information appears throughout the site, it should be reviewed regularly to ensure accuracy.
Accessing Site Options
Footer content is managed through Site Options.
To access Site Options:
- From the Dashboard, select Appearance → Site Options.
- Review the available fields.
- Update the information as needed.
- Save your changes.
The updated information will automatically appear throughout your website.
Contact Information
The footer is typically used to display key contact information for your department or unit.
Examples include:
- Department name
- Office location
- Phone number
- Email address
- Website URL
This information helps visitors quickly find ways to contact your team.
Footer Buttons
Many sites can also display one or more call-to-action buttons in the footer.
These buttons can link to:
- Important internal pages
- Forms and applications
- Service requests
- External websites
- Department resources
Examples include:
- Contact Us
- Apply Now
- Request Support
- Visit Our Department
Buttons should be used for actions that are important to a broad audience across the entire website.
Choosing Effective Footer Links
Footer buttons should support tasks visitors commonly perform.
Good examples:
- Contact Us
- Request Support
- Make a Donation
- Visit Our Programs
Less effective examples:
- Links to rarely visited content
- Temporary campaign pages
- Content relevant to only a small audience
Remember that footer links appear on every page of the site.
Best Practices
Keep Contact Information Current
Review contact information regularly and update it whenever staff locations, phone numbers, or email addresses change.
Use Clear Button Labels
Visitors should immediately understand where a button will take them.
Good Examples:
- Contact Us
- Apply Now
- Visit Our Programs
Avoid:
- Click Here
- More Information
Include Only Important Links
Because footer content appears on every page, focus on the information visitors are most likely to need.
Review Changes on the Front End
After updating Site Options, visit your website and confirm that the footer displays correctly.
Try it Out!
Practice updating your website footer.
- Open Appearance → Site Options.
- Review the current footer information.
- Update the department name or contact details.
- Add a red button and a white button.
- Save your changes.
- Visit your website and review the updated footer.