The Carleton Digital Signage Systems (DSS) is a group of TVs across Campus that can be used to show custom ads. Ads can be shown on a single screen, or shared across the entire campus, and the content can be managed from any computer with access to the internet.
Each display screen is connected to a computer, which manages what content gets shown on the screen. The content is managed remotely, meaning we don’t have to visit each screen location every time we want to update the content.
To post an ad, we simply launch of management software upload the new content, and schedule it. You can schedule the ad to start displaying straight away or at some point in the future, as well as set an end date, and specify which screens show the content.
Once you post an ad, it gets put onto a playlist, which automatically rotates the content and manages playback.
The DSS can handle pretty much anything you can throw at it, but for the most part we use either images or video. We recommend PNG (or JPG) for images, and MP4 or AVI for video to ensure compatibility and ease of use. Content can be created in a variety of ways, including programs such as PowerPoint, Photoshop, Illustrator, CorelDraw and many other tools available online.
The initial cost to setup a digital signage system can range anywhere from $2000 to $5000 depending on location and the hardware required. Once installed, the maintenance cost is $500 per year. For a more detailed cost breakdown, click here.