AI-Powered Entrepreneurship Program

Sunday, March 30, 2025 from 9:00 am to 3:00 pm

• In-person event
• 2020, Nicol, Carleton University
• 1125 Colonel By Drive, Ottawa, ON, K1S 5B6

• Contact
• Innovation Hub, InnovationHub@Cunet.Carleton.ca

Program Overview:

This program is designed to empower entrepreneurs with the knowledge and tools to integrate Artificial Intelligence (AI) into their business strategies, fostering innovation and competitive advantage. By aligning with the experiential learning focus of Carleton University’s Innovation Hub and the growth objectives of Invest Ottawa’s ScaleUp Program, participants will gain practical AI applications to enhance their ventures.​

Program Structure:

• 1-Day Face-to-Face Workshop: Interactive session on applying AI tools to entrepreneurship.​
• 3 Asynchronous/Recorded Sessions: Focused on AI-driven strategies for MVP development, market research, and go-to-market planning.​

Face-to-Face Training (Day 1): AI Tools in Entrepreneurship An immersive workshop providing hands-on experience with AI solutions for:​

• Validating business ideas using AI-enhanced Minimum Viable Product (MVP) development.​
• Conducting AI-powered market and competitive analysis for informed decision-making.​
• Developing AI-driven go-to-market strategies and optimizing customer engagement.​
• Applying prompt engineering techniques to extract valuable business insights from AI tools.​

Asynchronous/Recorded Sessions:

1. AI for MVP Development
   • Utilizing AI for rapid prototyping and iterative product development.​
   • Analyzing customer feedback with AI to refine offerings.​
   • Exploring automation tools for efficient product development.​Wikipedia

2. Market & Competitive Research with AI
   • Leveraging AI for trend analysis and opportunity identification.​
   • Gaining competitive intelligence through AI-driven data insights.​
   • Optimizing pricing strategies and market positioning using AI.​
3. AI-Driven Go-to-Market Strategy
   • Automating marketing and customer engagement with AI tools.​
   • Personalizing sales strategies and enhancing conversion rates through AI.​
   • Streamlining operations with AI-enhanced business automation.​Instagram+5EdTech Innovation Hub+5Wikipedia+5

Who Should Attend:

• Entrepreneurs and startup founders aiming to integrate AI into their business models.​
• Business owners seeking to enhance efficiency and scalability through AI-driven automation.​
• Innovators exploring prompt engineering techniques to maximize AI capabilities for business growth.​

Key Benefits:

• Hands-on experience with AI tools and prompt engineering best practices.​
• Strategies to automate and optimize business processes for a competitive edge.​
• Development of a practical AI-integrated plan to scale your business.​
• Resources, guides and best practices.

Next Steps:

• Follow-up mentorship and AI tool recommendations will be available to participants.
• 25 spots are available and priority will be given to incubated student founders. Secure your spot today!​
• Access to recorded sessions will be provided upon completion of the in-person training

Instructor

Patrick van Abbema, MBA, CMC, PMP, CBAP, CSP
Patrick van Abbema is an accomplished senior project executive and AI strategist recognized for his extensive expertise in leading large-scale digital and business-driven transformations across government and the private sector. With over 30 years of professional experience, Patrick excels at aligning artificial intelligence initiatives with strategic business goals, ensuring measurable and sustainable outcomes.

His distinguished career includes successfully steering complex, high-stakes projects and organizational change initiatives. Patrick specializes in integrating AI strategies with robust governance frameworks, effectively managing risks, optimizing operational processes, and mentoring executive teams through transformational change.

As a recognized thought leader, Patrick bridges the gap between technical innovation and strategic business imperatives. He is exceptionally skilled at translating AI complexities into practical leadership insights, empowering executives and organizations to leverage AI responsibly and effectively.

Patrick holds an MBA with a specialization in Management Consulting, along with advanced certifications as a Certified Management Consultant (CMC), Project Management Professional (PMP), Certified Business Analysis Professional (CBAP), and Certified Scrum Professional (CSP). His unique blend of technical acumen, strategic leadership, and practical industry experience provides students with relevant, real-world insights to successfully lead and manage AI-driven projects and organizational transformations.