Archives: The Blog

Thursday, March 16, 2017

We’re on Snapchat!

We're pleased to announce that Carleton University is now on Snapchat! We're so excited to start using this innovative social messaging app, which counts more than 150 million daily users and fuels 10 billion daily video views. Of course, the main selling point of Snapchat is in its ephemeral nature. Pictures and videos are available for... More

Tuesday, May 31, 2016

Vary your content by calling on Carleton traditions

Anyone who has spent more than one week at Carleton will know there are certain things about our campus that are, I guess I could say, uniquely embraced. The groundhogs for one. Dunton Tower is another. The tunnels, and, thanks to a world-caliber Quidditch team, Harry Potter could also be included on this list.... More

Wednesday, May 13, 2015

A teenagers view on social media

It's fun to speculate what platforms students are or are not using or about how they're using the platforms we're on, but truly, all we can do is speculate. There's data about where they are, how long they're there for etc but do we truly get an idea of how they're using social media... More

Thursday, April 9, 2015

Diversification: social media and multiple accounts

The Pew Research Center recently shared an extensive study of Teens, Social Media & Technology Overview 2015. Facebook remains the dominant platform while other well-knowns like twitter, Instagram and Snapchat continue to grow in popularity. Another interesting, but maybe not surprising at all, trend is teens managing multiple platforms. 71... More

Friday, February 13, 2015

Western University deals with Twitter hacker/racist tweet

Western University recently underwent a case of Twitter hacking when someone using the Student Recreation Centre weight room hacked into the centre's Twitter account and tweeted out a racist comment. Staff was made aware of this, the tweet was deleted and apologies were issues and sanctions levied against the offender. So was this a... More

Tuesday, February 3, 2015

Turning the Yik Yak conversations around

Anonymous posting can, and often does, lead to bullying and hateful speech and Yik Yak can, at time be filled with both. This piece explores ways the app can be used in a university setting for good as well. What do you... More

Monday, December 15, 2014

What do you know about Yik Yak?

Maybe you've heard of it, maybe you haven't, but Yik Yak seems here to stay, at least for now. Yik Yak is a location-based smartphone app that allows users to anonymously post messages that can be seen my anyone in the area. Anonymous anything has the potential to turn negative and that's what some... More

Monday, December 1, 2014

The Student Experience Office on social strategies

In the month of October, the student Experience Office became the first presenters in what we hope to be a long list to speak to the Social Media Community of Practice. Will and Erin of the SEO presented on the successes and learnings of their recently launched social campaign for their office. You can... More

Wednesday, November 26, 2014

Facebook and algortithm changes, what it means

Anyone who acts as an administrator to a Facebook page may notice that posts you make are not shown to all the people who have liked your posts. This in itself is nothing new but since Facebook's latest adjustment to its algorithm for showing stories to fans, page administrators have been noticing even lower... More

Wednesday, October 29, 2014

Are you in the beginning stages of preparing a social strategy but don’t know where to begin?

Come to the first ever Carleton University Social Media Community meet-up at noon on Oct. 30 to listen to Will Johnson and Erin Hutchison from the Student Experience Office talk about the changes to their social accounts since preparing their social strategy earlier. They’ll document the thought that went into the development, the time... More

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