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Access Your Stats in Google Analytics 4

Analytics has undergone a big change. This means that all Carleton sites will now be using the new Google Analytics…

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Google Analytics is Changing

We use Google Analytics to track how our Carleton websites are performing. If you have logged in to analytics recently,…

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Discover your most visited pages and what this can tell you!

Do you know what pages are the most popular on your website? Google Analytics can tell you! Use the Top…

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How to Check Traffic Sources on Specific Pages

In Google Analytics you can see how people are getting to your website by checking the Traffic Sources reports.  These…

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What to Put in Your Quicklinks

“Quicklinks” is a list of links placed on your website’s homepage. In the current CMS template, quicklinks are paired with…

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5 Easy Ways to Improve Your Site Using Google Analytics

Google Analytics is one of the best tools out there to keep track of your site’s traffic and improve your…

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Monitoring Mobile Traffic with Google Analytics

Web Services is working on a future initiative to make all Carleton University web sites mobile-ready. With the increase in…

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My Name is URL: Creating SEO-Friendly URLs

A well-structured URL, which includes descriptive text and avoids lengthy alphanumerical strings, is more visitor- and web-crawler friendly and generates…

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Love Your Links: Google Analytics Link Optimization

As first revealed in a past blog post, optimizing links on your web site is another method that can help…

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Singular Versus Plural? Keyword and Tagging Vocabulary Best Practices

Today’s blog post will require you to remember your classroom grammar lessons (yea!) as we unravel the web-wide debate over…

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We’re Number One! How to Improve Your Web Site’s Search Engine Ranking

We often receive the question from clients about how they can improve their web site ranking in the Search Engine…

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Vroom Vroom: Revving Your Search Engine Optimization with Google Analytics

Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to your web site from…

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