The magazine “Fast Company” has an article about “Riveted,” the book by Carleton’s Jim Davies.

http://www.fastcocreate.com/3036088/4-completely-scientific-ways-to-know-if-your-content-is-compelling

Jim Davies: (Institute of Cognitive Science Associate Professor):  Author of Riveted: The Science of Why Jokes Make Us Laugh, Movies Make Us Cry, and Religion Makes Us Feel One with the Universe.

http://jimdavies.org/riveted/