Dr. David Sidhu and his research on sound symbolism were recently featured by the Carleton Newsroom. This area of research, which is one of the foci of his Cognition, Language, Sound Symbolism, Iconicity (CLaSSI) Lab at Carleton, explores why people have intuitive associations between language sounds and characteristics such as shape, size and colour as well as things like tastes, emotions, personality traits and more. Learn more about Dr. Sidhu’s research and the “bouba-kiki effect” by reading the full piece here.