This article was first published on The Conversation and is written by Nada Elnahla, PhD Candidate, Sprott School of Business, Carleton University and Leighann Neilson, Associate Professor, Marketing, Sprott School of Business, Carleton University. The article is based on a study they conducted with the funding support of the Centre for Research on Inclusion at Work (CRIW). 

Maintaining social distancing inside retail stores during the COVID-19 pandemic has become a daily source of contention between retail workers and customers.

Yet this distance is more than a safety regulation to front-line retail workers. Inside the store, this two-meter space has become a sign of respect and an acknowledgement of their humanity…. More